Playlist Supply: The Secret Weapon for Spotify Playlist Domination
For me, the platform PlaylistSupply offers a brilliant solution not just for artists, but also for managers and labels looking to access a ton of Spotify playlist data and contact information for high-quality Spotify playlist curators. The specific targeting of Spotify's desirable “Discovered On” playlists along with multiple playlist vetting features offer a suite of tools focused on empowering artists to run their own campaigns and do their own high-level curator outreach and research.
As a session musician, I worked for record labels like Sony, BMG, and Universal and was performing with artists like Rihanna and Chris Brown. There were times when I worked closely with major labels artist services teams and also in booking bands as a manager. The one thing I noticed in my experience was that most of the data surrounding playlists was seriously FRAGMENTED. Everyone was searching for a reliable way to get playlist curator contacts, determine playlist quality, and accurately monitor and save playlist data for organized outreach. Labels were turning to fake streams because there was nowhere else to go!
At the time there wasn't one platform where you could get the right information on user-generated playlists or independent curators. If you wanted to get your songs on someone's third-party playlist, the contact info you needed to make this happen was also incredibly hard to find through manual searching and filtering. Outsourcing this kind of work was also very expensive and often led to shady results. This process was also time-consuming. It required going through their social media accounts, reverse searching, trying to hunt Google for email addresses, and so on.
As an independent musician and songwriter, I want to spend the majority of my time writing music, practicing, and focusing on the music itself, not just the marketing. I also want to save you as other independent artists, bands, and music industry professionals the time and energy in the trial and error department.
Every independent artist wants to get their music heard by as many people as possible in order to grow their careers. A high-quality and organic playlist is a great way to do this digitally and leverage new listeners to discover your music. Beyond finding new fans, playlists can generate algorithmic intent and boost you into Spotify playlists like New Music Friday and other algorithmic playlists. Targeting “Discovered On” playlists pushed you into playlists that appear on artists' profiles and have much stronger organic traction. Most rappers, bands, and indie musicians do not have a system in place to do this effectively and at an affordable cost. That’s where Playlist Supply changed the game.
Most artists put together a playlist of their strongest songs, upload it to Spotify, and hope for the best. This isn't really a system for marketing to new listeners and getting new fans. You are essentially hoping luck will get your music in front of the right people. It's well known that Spotify editorial playlist curators pay attention to how many independent 3rd party playlists a track is added to in order to help inform their decision. Let me show you my process and some of the best tips, tricks, and strategies for using Playlist Supply effectively.
I found the best way to start on Playlist Supply is with the Main Search function. The cool thing is you can search for either email or social media handles. After this, you can use the 'Similar Artist' function which allows you to search by artist or band name and find which playlists similar artists have their music on. This is extremely useful so that you don't have to search for 5-10 different artists similar to your niche. Instead, the tool does it for you! Remember you can be very diverse in your searches looking for any genre, artist, keyword, language, or niche relevant search. Getting creative with the search box yields the best results.
You can immediately see how many followers each playlist has, the curator who put it together, the total number of tracks that are on the playlist, and the social media contact details. You can see how valuable this information is - not to mention time-consuming if you had to go to multiple sites to obtain it. Knowing how many followers a playlist has allows you to approach the people who put it together to add your music to their future playlists. Make sure to focus on playlists that have smaller follower numbers too as these often are more organic and have real engaged listeners. Too many followers can also be an indicator a playlist needs to be vetted.
One of my favorite features on PlaylistSupply is the 'Organic Search' function. If you ever wondered how certain artists got Discovered On playlists on their profile on Spotify, you need to check this out! The Organic Search function tells you exactly what playlist a famous artist got discovered on. I haven't seen this function on any other platform. It also tells you the most active playlists that drive traffic and is the main source of discovery for an artist. Knowing this information will give you a better chance of having your music heard by the right people. If you want to get your music on playlists that are being heard by millions of people, it makes sense to find out who created those playlists so you can approach them regarding your own songs for playlist placement. There are many “middle-man” platforms out there like SubmitHub, Groover, Boostcollective, PlaylistPush, and NONE of them offer features like “Organic Search” for targeting Spotify's high quality “Discovered On” playlists. These other platforms don’t have vetting features and offer just a fraction of the data and comprehensive access to info that PlaylistSupply provides.
The success of your playlist will come down to small details! The reason I like Playlist Supply is because it pays attention to small details that most other platforms miss completely. A good example of this is having a 2nd search bar to filter out the main search and refine your results. Let's say I make Hip Hop music. If I type this into the Main search bar I will get these results.
Now, you will notice and additional search bar on the lower right side of the screen to refine the main search. Let's say I create hip-hop jazz fusion music. I could simply add 'jazz' to the second search bar, as shown below, which will refine the main hip-hop search for playlists that are a fusion of hip-hop and jazz. You can do this with an infinite amount of keyword combinations.
Remember, the more accurate the description of your music will determine how successful it is. Let's say you play heavy metal music and your song gets added to a 'Funk' music playlist, it is most likely the listeners will skip over your music. Not because your music isn't any good, but because it is not reaching the right audience. PlaylistSupply gives you the most up-to-date and accurate information with the ability to find the right and high quality playlists for your music to put the odds in the favour of your songs reaching the right audience.
Another important topic to cover is ORGANIZATION! If you are getting a ton of email addresses and social media accounts, you can't just use a pen to write these details down on the back of a napkin! Playlist Supply has a super convenient system to export important information and even save to your own Database on the platform, where you can access a ton more playlist quality-checking features like PlaylistVet and the Follower Chart History features.
You can see how easy it is here if you look at the top left-hand of the screen. Being able to save this information is a great way to keep track of what playlists you are following, which playlist data you want to analyze further, and which playlists you plan to contact in the future.
PlaylistSupply is such a great platform that gives you real opportunities to drive organic and genuine traffic to your music. Having the ability to contact the curators and people who put together successful playlists means your music may be heard by millions of people.
To fully maximize your success with playlisting and music promotion, PlaylistSupply offers some advanced features that really take your playlisting game to the next level.
PlaylistVet: Vet Your Playlists for Quality
One of the most exciting features in PlaylistSupply is PlaylistVet, which lets you check the quality of any playlist before you reach out to a curator. If you’ve ever had doubts about whether a playlist is worth pitching your track to, this feature is a game-changer.
PlaylistVet analyzes a playlist’s performance by cross-referencing it with the “Discovered On” section of the artist’s Spotify profile pages. This analysis gives you a quality rating for each playlist, indicating whether it’s a high-traffic and legit playlist. By using this feature, you can avoid wasting time pitching to fake or low-quality playlists, making sure you’re only targeting the playlists that will give you the best chance of being discovered and increased visibility.
Follower Chart History: Keep Track of Playlist Changes
Another feature that’s vital for tracking playlist performance is Follower Chart History. This tool lets you monitor the changes in follower numbers for any playlist overtime on an easy-to-read chart. It’s incredibly useful for spotting playlists that may be inflating their numbers with fake followers or those that have been stagnating by.
By using the Follower Chart History, you can look for any crazy changes in the chart like spikes and dips in followers, which often indicate paid-for streams and engagement. This data gives you a clear picture of how playlists are growing or losing traction, and it’s invaluable when it comes to prioritizing your outreach efforts and targeting high-quality playlists for your music.
Final Thoughts: The Power of Data and Organization
What really sets PlaylistSupply apart is its ability to give you complete control over your playlist marketing strategy. Instead of relying on third-party platforms that provide limited, inaccurate, or outdated data, PlaylistSupply lets you automate the deep research yourself, helping you identify the playlists that will drive real organic traffic to your music. With features like Organic Search, PlaylistVet, and the Follower Chart History, you have everything you need to make informed decisions and build successful outreach campaigns.
By using PlaylistSupply, you’re not just blindly hoping your music gets discovered—you’re actively targeting playlists that have a genuine audience, optimizing your chances for success, and building a sustainable, organic fanbase.
About Magesh Magesh
Magesh is a musician and producer who has worked with Rihanna, Lionel Richie, Ricky Martin, Chris Brown, The Pussy Cat Dolls, Nelly Furtado, and Vernon Reid of Living Colour.
He released an instructional drumming DVD called "Unique Beats" where he mixed the drum kit with electronics and Indian hand percussion. He recently moved from Australia to the UK to explore new musical opportunities.
Website: mageshdrumteacher.co.uk
Contact Magesh Magesh at magesh.magesh7@gmail.com
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