Wallstream's "Track-deals" Are Changing the Game - Is SubmitHub & Groover in Trouble? (Part 2)
Wallstream is a platform that connects artists and curators through ongoing track deals. In Part 1, I shared my first impressions and setup; in Part 2, I’ll reveal what happened next and why Wallstream is a game-changer in music promotion.
The landscape of music promotion is a tricky one for independent artists. Platforms like Submithub and Groover have emerged as popular avenues to connect with curators and potentially land coveted playlist placements. However, as many artists have experienced, the process can often feel like a shot in the dark, with low acceptance rates and fleeting promotional impact.
The hope of reaching new listeners and gaining traction can quickly turn into frustration and a sense of money disappearing into the digital ether. The fundamental issue often lies in the transactional nature of these interactions: a one-time submission for a potential one-time feature.
Is there a better way to foster more meaningful and lasting connections between artists and curators? Enter Wallstream, promising a different approach to music promotion through its innovative track deal system.
Wallstream: A New Horizon for Artist-Curator Collaboration
A week after my initial foray into Wallstream with Part 1 of this article, submitting a previously released track to a single curator, I logged back in. This time, something felt different. The notification area displayed activity, and the "My pitches" tab sported a promising [1]. A wave of cautious optimism washed over me - could it be?
Indeed, it was! The sole curator I had targeted, a highly respected (and typically more expensive) profile within the Wallstream ecosystem, had accepted my deal for Mobvibe's "The best days are yet to come." A quick check of my inbox confirmed the exciting news: "Congratulations! Mbti Music has accepted your latest offer on the The Best Days Are yet to Come pitch."
For those familiar with the often-disappointing experience of submitting music through platforms like Submithub, the elation of a genuine acceptance from a quality curator is a rare and cherished feeling. What sets Wallstream apart, however, is the nature of this acceptance. This isn't just a fleeting opportunity for a single playlist placement. Instead, it marks the beginning of a longer-term collaboration between the artist and the curator. Wallstream's model incentivizes curators to actively promote the accepted track throughout the agreed-upon term. This fundamentally shifts the dynamic from a one-off transaction to a partnership built on sustained engagement and mutual benefit. It's a refreshing and potentially game-changing perspective on artist-curator relationships - the very antithesis of how I have felt during previous promotional experiences with competing services.
The potential of this new approach becomes even clearer when viewed through the lens of what Wallstream enables. It's not just about getting on a playlist; it's about forging a genuine connection with a curator who believes in your music enough to invest in its continued promotion.
I immediately reached out to the curator through Wallstream's built-in chat interface, expressing my sincere gratitude and explaining a slight delay in finalizing the deal due to a pre-existing distribution contract with The Orchard for that specific track. The platform's chat feature conveniently allows for both written and audio messages, for a seamless communication.
This initial success, with 70% of the song's potential still untapped, has filled me with anticipation for more collaborations to come. It's time to send out some new pitches and explore the full potential of Wallstream's innovative approach.
The Proof is in the Playlists
Let's talk results. A screenshot doesn't lie, and in this case, it speaks volumes. The image above shows the undeniable impact of the Wallstream collaboration: Mobvibe's "The best days are yet to come" has landed on seven distinct playlists. This isn't just a handful of obscure, low-follower lists either. These are active, engaged quality playlists that are introducing the track to a wider audience.
Beyond the Numbers: The Value of Sustained Promotion
The numbers are certainly impressive, but the real value here extends beyond just the playlist count. It's about the sustained promotion that Wallstream's model facilitates. Unlike the fleeting nature of many Submithub or Groover placements, this is a campaign built for the long haul. The curator is incentivized to keep the track active, to seek out further opportunities, and to genuinely champion the music. This translates to increased visibility over time, building momentum and organic growth in listenership.
A New Era for Music Promotion
My initial skepticism has been replaced by a growing sense of excitement. Wallstream isn't just another platform; it's a paradigm shift in how artists and curators connect. It's about fostering genuine partnerships, building lasting relationships, and creating sustainable growth.
The initial success of "The best days are yet to come" is further proof of the power of this approach. For any independent artist struggling to navigate the complexities of music promotion, Wallstream offers a beacon of hope and a path towards real, tangible results.
The game is changing, and Wallstream is leading the charge.
Interested in seeing how Wallstream can change the game for your music? Take a closer look and explore its potential: Visit this link
About Chris Roditis
Chris Roditis has been an active musician since 1995 in various bands and projects across a variety of genres ranging from acoustic, electronic to nu metal, british rock and trip hop. He has extensive experience as a mixing engineer and producer and has built recording studios for most of the projects he has been involved with. His passion for music steered his entrepreneurial skills into founding MusicNGear in 2012.
Contact Chris Roditis at chrisroditis@musicngear.com
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